How to Convince Your Boss

Anyone who’s been to a professional development conference will tell you it’s an incredible and inspiring experience. But if you’re going to ask your property to pick up the tab, you have to make a bold case for attending.

So here’s a bit of tactical advice on getting your manager to send you to the Campus Living Centres Annual Conference: Talk about how you and your entire team will benefit from the information and insights you’ll gain.

Make a game plan, create your story, and leverage your communication skills.

STEP 1 — Be Prepared

  • Review the full conference schedule that includes 16 different sessions and map out your customized conference agenda. Choose a mix of sessions that benefit you personally and that can expand your whole team’s expertise and improve your work.
  • Download this persuasive letter for your boss and include the sessions you’d like to attend.
  • Ready your argument that attending the Annual Conference will make you a bigger asset to your property.

STEP 2 — Pick the Right Time to Talk About It

  • Lay the groundwork with the letter, then schedule a brief meeting to state your case in person.
  • Explain the Return on Investment (ROI) on sending you to the event.
  • Tell your boss you’ll bring back best practices from other properties, the speaker panel, and the keynote speaker, Bill Williams.
  • Tell your boss about the sessions focused on your professional development —skills that will complement your awesome capabilities.
  • Tell your boss that the Annual Conference packs a full year’s worth of value into just three days.
  • Walk through the conference website together to review the program and session lineup.

STEP 3 — Leverage Your Communication Skills

Impress your boss with your marketing and communication skills by crafting a powerful campaign to win their approval.

Objection: “It’s too expensive.”

Your response: “This isn’t just a three-day event; its benefits will carry over through the rest of the year, so it’s a great value. I’ll capture detailed notes from every session, so our whole team can learn along with me.”

Objection: “You can’t be away from the office for three days.”

Your response: “I won’t be totally away from the office; with free wifi during the event, I’ll be able to stay connected at the same time I’m gathering information and best practices that will take our team’s work to the next level.”

Your closing argument: “When I get back from the conference, I’ll schedule a download session with you and the team. I’ll present my notes and speaker handouts from all the sessions I attended. I’ll recommend new ideas for our workflow, teamwork, processes, the way we work with our clients. Sending me to the conference means elevating our whole team — and when our work improves, you look good, too.”

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